Target Markets

Whether you are looking to expand your brands distribution, test new markets, we are here to help make this possible. Affari Group has helped its clients reach over 60 different countries. With global knowledge and local experience, we will work to help you add international value to your brand.

mena - middle east and north africa

Of the 246 million people living in the Middle East, 60 percent (147 million) have access to the Internet — up 15 percent from 2016 — 34 percent (93 million) are active on social media, representing a 47 percent year-on-year rise, and the mobile subscriptions in the region have reached 312 million. This growth has allowed us to help existing and new brands launch in the MENA region with great success

Apac - asia pacific

Asia-Pacific will remain the world’s largest retail ecommerce market throughout the forecast period, with sales expected to top $1 trillion in 2016 and more than double to $2.725 trillion by 2020. The region will also see the fastest rise in retail ecommerce sales, climbing 31.5% this year. Expanding middle classes, greater mobile and internet penetration, growing competition of ecommerce players and improving logistics and infrastructure will all fuel ecommerce growth in the region.

The bulk of retail ecommerce will come from China, where sales are expected to reach $899.09 billion this year, representing almost half (47.0%) of all such sales worldwide. While there is plenty of opportunity for growth, parts of Asia-Pacific are still faced with challenges. In Southeast Asia in particular, ecommerce still represents only a fraction of total retail sales. An underdeveloped digital payments infrastructure and a weak logistics framework have made these markets unprepared to handle high volumes of ecommerce orders and have kept ecommerce at a nascent stage.

North America

Retail eCommerce sales in North America will rise 15.6% this year to reach $423.34 billion, maintaining the area’s status as the world’s second largest regional eCommerce market. The region will see consistent double-digit growth through 2020, fueled by increased spending from existing digital buyers, expansion into new categories such as grocery, and growing eCommerce sales.