Affari Group acts as a creative arm and international partner for some of todays hottest brands. With the global fashion market constantly changing, it is a difficult task for brands to constantly evolve.

Our solution is Create Brand Expansion, we work closely with our clients to tailor a new sales approach to their existing brand.

Please contact us to learn more.

 

Affari Group


What we do


Affari Group is a unique company working within the global market. With more than 50 years of experience in global trade covering everything from manufacturing, distribution, marketing & retail. Our company supplies a large network of, fashion houses, both online and offline retailers with renowned and established global brands. In addition we act as a platform for smaller independent brands to launch in today's emerging markets.

Whether you are looking to create a new sales channel, broaden your distribution, or test new territories, we are here to help make this possible.

In 2016, Affari Group helped its clients launch into 60 different countries. With global knowledge and local experience, we will work to help you add international value to your brand.

 

 

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OUR APPROACH

 

Fashion as a segment is catching up to traditional categories of international shopping such as tobacco, liquor and perfume. Consumers internationally are creating a tremendous demand for these fashion products, however companies  are still hesitant to begin introducing these products in their retail operations, because of the challenges they face.

  • Large initial investment
  • Need to stay current with the market
  • Purchasing
  • Import taxation
  • Minimum requirements from brands

Our team is here to make this transition for you seamless, and stress-free. Through our proprietary methods we are able to offer, brand awareness, knowledge of international markets, and a large network of international distributors and fashion houses. Affari Group goes beyond traditional buy and sell methods. The following is a summary of our daily involvement in order to make the launch a success for you.

  • Understand each partners concerns, and create a detailed solution for each partner based on THEIR needs.
  • Stay up to date with the latest trends by constantly attending fashion shows, and trade shows.
  • Data analysis to optimize selection of brands which maximize the profit per square foot while curtailing risks.
  • Market planning-brands positioning.
  • Stock management and consolidating orders of multiple stores.
  • Training and supervision of local staff in following brand guidelines and support via promotion strategies.

Target Markets


Whether you are looking to expand your brands distribution, test new markets, we are here to help make this possible. Affari Group has helped its clients reach over 60 different countries. With global knowledge and local experience, we will work to help you add international value to your brand.

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mena - middle east and north africa

Of the 246 million people living in the Middle East, 60 percent (147 million) have access to the Internet — up 15 percent from 2016 — 34 percent (93 million) are active on social media, representing a 47 percent year-on-year rise, and the mobile subscriptions in the region have reached 312 million. This growth has allowed us to help existing and new brands launch in the MENA region with great success

 

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Apac - asia pacific

Asia-Pacific will remain the world’s largest retail ecommerce market throughout the forecast period, with sales expected to top $1 trillion in 2016 and more than double to $2.725 trillion by 2020. The region will also see the fastest rise in retail ecommerce sales, climbing 31.5% this year. Expanding middle classes, greater mobile and internet penetration, growing competition of ecommerce players and improving logistics and infrastructure will all fuel ecommerce growth in the region.

The bulk of retail ecommerce will come from China, where sales are expected to reach $899.09 billion this year, representing almost half (47.0%) of all such sales worldwide. While there is plenty of opportunity for growth, parts of Asia-Pacific are still faced with challenges. In Southeast Asia in particular, ecommerce still represents only a fraction of total retail sales. An underdeveloped digital payments infrastructure and a weak logistics framework have made these markets unprepared to handle high volumes of ecommerce orders and have kept ecommerce at a nascent stage.

 

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North America

Retail eCommerce sales in North America will rise 15.6% this year to reach $423.34 billion, maintaining the area’s status as the world’s second largest regional eCommerce market. The region will see consistent double-digit growth through 2020, fueled by increased spending from existing digital buyers, expansion into new categories such as grocery, and growing eCommerce sales.


Our Clients


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Become a Partner

 

If you would like to partner with us, fill out the form below and one of our staff members will get back to you.

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